Privacy Policy
Privacy Policy – LovelyStay.com
Effective date: 06.05.2026
1. Introduction
Welcome to LovelyStay.
We value your privacy and are committed to responsibly protecting your personal data.
In this document, the website user (hereinafter referred to as the "User" or "Data Subject") may find information regarding the processing of personal data carried out by LovelyStay Living in the context of browsing their website, in compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regards to the processing of personal data and on the free movement of such data (General Data Protection Regulation) ("GDPR") and other applicable data protection legislation.
2. Data controller
Previleged Planet Unipessoal, Ltd., with its registered head office at Rua Alexandre Herculano, nº. 50, 10th floor, 1250 Lisbon, and VAT number 513441492 (hereinafter referred to as "LovelyStay" or "we"), is the data controller responsible for the processing of your personal data in the context of browsing the website https://www.lovelystay.com/.
3. Purpose of Personal Data Processing, Legal Basis and Retention Period
We will collect and process the personal data you provide us by filling out the available forms.
Personal data will be retained only for the period necessary to fulfil the purposes for which they were collected. At the end of this period, the data will be deleted. However, this retention period may vary depending on the purpose for which the personal data is processed.
| Purpose of Processing | Legal Basis | Retention Period |
|---|---|---|
| Sending direct marketing communications | Prior User consent. Alternatively, if the Data Subject has entered into a service agreement, LovelyStay will process their contact details for direct marketing purposes of its own products and/or services, based on its legitimate interest in keeping their customers updated about its commercial offers. | Personal data will be retained until the Data Subject withdraws their consent. If the legal basis for processing is legitimate interest, the data will be retained until the User objects to the processing of their data for this purpose. Thus, after 2 years from giving consent or sending the first marketing communication, LovelyStay will request confirmation that the Data Subject wishes to remain on its database. |
| Responding to information requests | LovelyStay's legitimate interest in clarifying Users' queries regarding its offers through interaction with the Chat available on all pages of the website. | Personal data will be retained for a period of 1 year after the information has been provided. In the event that this contact leads to the conclusion of a contract, this processing of personal data may be considered a pre-contractual step and, as such, the data may be retained until the end of the period for the judicial exercising of rights arising from the contract. |
| Sending of the subscribed Newsletter | Prior consent of the User provided through the submission of their email address. | Personal data will be retained until the Data Subject withdraws their consent. Even so, two years after the Data Subject has given their consent, LovelyStay will request confirmation that the Data Subject still wishes to remain registered in its database. |
| Booking of properties for short-, medium-, and long-term rental | Contract execution and carrying out pre-contractual due diligence. In this regard, we note that the processing of the personal data collected is essential in order for us to confirm your booking. If you do not provide personal data marked as "mandatory," we will be unable to process your booking. Compliance with legal obligations under the legal framework governing the entry, stay, exit, and removal of foreigners from national territory, as well as tax obligations. | Personal data will be retained for the entire duration of the contractual relationship and an additional period of 6 months after the contract has ended. |
| Preparation of profitability studies for Users' real estate properties | Contractual performance. | Personal data will be retained for a period of 2 years after the completion of the study. |
| Establishment of partnership relationships | Prior consent of the User, provided when completing the "LovelyStay Partner" form. | Personal data will be retained until the Data Subject withdraws their consent. The personal data will be retained for a period of 2 years after the termination of the partnership relationship. |
The Website installs cookies on your device. For more information regarding the cookies we use and the data processing carried out through them, please refer to our Cookie Policy.
4. Sharing your data
In the context of implementing the features of our website, we may share your personal data with third-party service providers (such as ActiveCampaign, LLC, and Pipedrive OÜ, operating as subcontractors) which help us operate our website and manage communications.
In particular, the subcontractor ActiveCampaign, LLC provides LovelyStay with a marketing platform that allows the analysis of LovelyStay's interaction with Users.
In turn, Pipedrive is a customer relationship management platform that helps LovelyStay organise, automate, and optimise its sales processes. Pipedrive will process, as a subcontractor, the personal data shared with us through interaction via the Chat available on the website.
Your personal data may also be shared with third parties in the context of corporate transactions, such as mergers or acquisitions.
Finally, for the purposes of complying with legal obligations, LovelyStay informs Users' that their personal data may be disclosed to any other public or judicial authority to whom LovelyStay is required, under current legislation, to communicate such personal data.
5. International transfers of personal data
In the context of contracting the services of ActiveCampaign, we inform you that your personal data will be transferred to this company based in the United States of America.
Also be aware that ActiveCampaign participates in, and is certified under, the EU–US Privacy Framework, as available here, in strict compliance with the GDPR.
6. Your Rights
Users of the LovelyStay website have the following rights with regards to personal data processed by LovelyStay:
- Where the processing of personal data occurs with User consent, the User has the right to withdraw their consent at any time, without this affecting the personal data processing operations carried out in the meantime.
- The right of access to their personal data, that is, to obtain confirmation from LovelyStay as to whether or not we process their personal data, and to request a copy thereof;
- The right to correction of their personal data when such are inaccurate or incomplete;
- In certain limited circumstances, the right to deletion of their personal data;
- In certain limited circumstances, the right to restrict their personal data, in which case LovelyStay will tag the User's personal data and will only reuse them with the User's consent or where such data are required for legal proceedings;
- In certain limited circumstances, the User may ask LovelyStay to receive their personal data in a structured, commonly used and machine-readable format and, where possible, for us to transmit such data directly to a third party designated by the User (the "right to data portability");
- In certain limited circumstances, the User has the right to object, at any time and for reasons pertaining to their particular situation, to the processing of their personal data, in which case LovelyStay will cease processing their personal data unless there are compelling and legitimate reasons for such processing which override the interests, rights and freedoms of the User or for the purposes of declaring, exercising, or defending a right in legal proceedings.
The User may exercise the aforementioned rights by submitting a written request to the Company's registered head office address or by email to: newsletter@lovelystay.com.
The User is further informed that, should they consider that their personal data has been processed in breach of the applicable data protection legislation, they have the right to lodge a complaint with the National Data Protection Authority (Comissão Nacional de Proteção de Dados – CNPD) (www.cnpd.pt).
7. Changes to this Privacy Policy
We may occasionally update this Privacy Policy. When this occurs, the alteration date will be indicated in the version history table shown below.
In addition, where the change to this Privacy Policy substantially affects its key provisions, we will, in accordance with the guidelines of the European Data Protection Committee, notify you of this change via the email address you have provided us.
Please note that in the case where we do not process your personal email data, we suggest that you review the Privacy Policy section no less than once a year.
8. Contacts at LovelyStay
If you have any questions regarding this Privacy Policy or the processing of your personal data, you may contact us at:
Previleged Planet Rua Alexandre Herculano, nº. 50, 10th floor, Lisbon, 1250 Lisbon
Email: newsletter@lovelystay.com
| Version | Date |
|---|---|
| 0.1 | 14.07.2025 |
| 0.2 | 06.05.2026 |
For all purposes, the Portuguese version of the Privacy Policy prevails over the English version.